Yin On Food Products
01/ Overview
As a leading Chinese Canadian beverage company, Yin On Food Products Inc. (贤安食品有限公司) is renowned for its high-quality and cost-effective soy milk products. However, to tap into new markets and reach a younger demographic, the company has decided to launch a series of innovative products, including juices and traditional Chinese herbal teas. In order to successfully appeal to this target audience (aged 16-35), it was crucial for Yin On Food Products to refresh their brand image and create new packaging designs that embody their new brand identity and attract their desired customers.
My Role
Packaging Designer, 3D Mockups
Tools
Adobe Illustrator, Adobe Photoshop, Adobe Dimension
02/ Credits
I worked with graphic designer Sylvia Hu to design the product labels and created 3D mockups for all drinks.